MOTHER was founded in 2010 by Lela Becker and Tim Kaeding, both with extensive denim backgrounds, they were determined to do it all differently.
The made-in-L.A. brand is famous for it’s super-soft fabrics, washes and fits that appeal to a wide range of people.
The name MOTHER plays off the idea of duality – it can be both nurturing; ‘mother loves you’ or a cuss; ‘mother ******’ the brand’s attitude, juxtaposition of the hard and soft, present in every collection.
Evoking memories and experiences of growing up in California in the 70s – what you were wearing, what you were doing and who you were getting in trouble with.
MOTHER tries not to take herself too seriously – and neither should you, which is brand that plays directly into the heart of COLLECTIVE / 233 foundation.
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